Primarily static creative. Motion or video can be scoped separately.
Who it's for
For brands already investing in paid acquisition.
Digital-first businesses with campaigns already running, who need a steady supply of new creative.
Subscription apps
Consumer apps
SaaS
Digital education
Consumer AI
Selected fintech
Not running paid acquisition yet? Kalvano is probably too early for you.
What happens next
Seven days, start to finish.
Day 0Kickoff
You send your product information, current ads and any performance data.
Days 1 to 2Research
We study the customer, the category and the advertising already running.
Days 3 to 4Creative direction
We develop three distinct ad ideas worth putting in market.
Days 5 to 7Design
We deliver 18 finished ads, ready for your team to run.
Questions
Before you ask.
Who is Kalvano for?
Digital-first businesses already investing in paid acquisition: subscription apps, consumer apps, SaaS, digital education, consumer AI and selected fintech. Selected financial and trading brands can also be a fit.
Do you run the campaigns or manage ad accounts?
No. We are specialists in creative strategy, production and iteration. Your media buying team, in house or external, runs the campaigns and we build from their results.
What is included in a Creative Sprint?
Three strategic ad concepts, 18 finished ad designs (primarily static creative), hooks and copy direction, a 7-day turnaround and one revision round. Motion or video is not guaranteed within the standard Sprint and can be scoped separately.
Why do several ads come from one concept?
One advertising idea should not be judged from one execution. We develop meaningful versions through different hooks, visuals, formats, opening frames and messaging, so your team can test the idea properly and iterate what works.
What do you need from us to start?
Access to your current creative, whatever performance data you can share, and one kickoff call. There is no need to arrive with a detailed creative brief, that is part of what we do.
Can you use our existing UGC or video footage?
Yes. If you already have creator footage or product video we will build with it. We do not currently source creators or run shoots.
What formats do you produce?
Primarily static ad creative. Motion is available selectively when it materially improves the test, and video is scoped separately rather than included by default. If you already have UGC or footage, we can repurpose it into ads. The format follows the advertising hypothesis, not the other way around.
What happens if a concept does not perform?
That is information, and it is why we put more than one idea into the market at a time. A concept that loses still tells you something about the audience, and that shapes the next round. On a Sprint you keep everything produced. On a Creative Engine, the losing idea is retired and the next drop tests a different one.
Who will we actually be working with?
You work directly with the person doing the research, the strategy and the creative direction. Specialist production is brought in where a concept calls for it. There is no account layer and no handover to a separate team.
How does an engagement start?
Most engagements start with a Creative Sprint. The first work puts new concepts into your testing pipeline, then the results decide whether an ongoing Creative Engine makes sense.
Need a stronger creative pipeline?
Show us what you are running and where the creative is getting stale. We will tell you what we would test next, and which way of working fits.
